Chicago

April 2-3, 2019

Chicago
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CLEAR M&C Saatchi Brand Experience Gap Results

Room 1 | 1:30-2:00 | Tuesday, April 2, 2019

How do brands fare in the world’s largest report on brand experience?

From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the Experience Gap: The gap between the promise and reality.

As brands become more digital, more automated and less human, we aim to uncover the most important elements of the brand experience:

  • Where do brands under deliver?
  • How much is it costing businesses that get it wrong?
  • How best to bridge the gap?
  • CLEAR has calculated how much the Experience Gap is costing brands in $, £, € and ¥.

We think it’s a crucial indicator of future brand performance… and there are some big surprises in the rankings.

Presentation type:

  • Research Report

Subjects covered:

  • Data visualization
  • Customer experience
  • Storytelling/data interpretation
  • Global/international research
  • Industry trends – future of marketing research

Takeaways:

  1. How much is it costing brands?
  2. Which categories have a particular problem?
  3. Which areas of your experience matter most?
  4. Do we prefer human or digital experiences?
  5. Who in your business should own “experience” anyway?

Speakers:

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