April 2-3, 2019
How do brands fare in the world’s largest report on brand experience?
From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the Experience Gap: The gap between the promise and reality.
As brands become more digital, more automated and less human, we aim to uncover the most important elements of the brand experience:
We think it’s a crucial indicator of future brand performance… and there are some big surprises in the rankings.
We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]
Wednesday | 11:30-12:00 | Room 4
With consumers now spending an average of just eight seconds looking at content online, brands need to give people what they care about and quick. But just how do brands get [...]
Tuesday | 4:15-4:45 | Room 4
How you think about, interact and communicate with customers is based on the premise that you know who they are and how they make choices. However, traditional ways of looking [...]
Tuesday | 4:15-4:45 | Room 1