April 2-3, 2019
How do brands fare in the world’s largest report on brand experience?
From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the Experience Gap: The gap between the promise and reality.
As brands become more digital, more automated and less human, we aim to uncover the most important elements of the brand experience:
We think it’s a crucial indicator of future brand performance… and there are some big surprises in the rankings.
Thankfully, most of us can’t imagine what it is like for patients and families coming to Cincinnati Children’s Hospital Medical Center. Trying to understand their experience, extracting insights and making [...]
It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]