April 2-3, 2019
Phoenix Marketing International is a leader in advertising research and has access to a massive stock of data and metrics that have been assembled from a multitude of interviews conducted every year. Utilizing this wealth of knowledge, Phoenix is able to gather daily information on a large number of ads, taken seven days week, 365 days a year. From this, we have gathered valuable intel on advertising trends, such as the rise of short-form advertising (ads that are up to seven second in length) and what it means for advertisers and media agencies.
In addition to the past years findings, we will share our process for helping you better understand the contribution of advertising brand communication to sales outcomes.
Current advertising analysis tools are often limited to telling you which ads contributed to sales outcomes but not why.
Phoenix MI can help you better understand how and why advertising brand communication had an impact on sales outcomes and how to improve your effective ad spend through better real-time ad performance optimization.
This presentation will discuss how a global semiotic study helped Grand Marnier modernize its brand positioning by identifying the visual and symbolic “signifiers” that were most relevant in its key [...]
Wednesday | 4:00-4:30 | Room 1
Many organizations stills struggle with harvesting and integrating multiple sources of data, including unstructured data. This presentation will address how to integrate data for maximum utility. Case studies will be [...]
Tuesday | 2:15-2:45 | Room 4
The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]
Tuesday | 4:15-4:45 | Room 3