Chicago

April 2-3, 2019

Chicago
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Beyond Breakthrough: Stronger Brands through Better Diagnostics

Room 4 | 8:30-9:00 | Wednesday, April 3, 2019

Phoenix Marketing International is a leader in advertising research and has access to a massive stock of data and metrics that have been assembled from a multitude of interviews conducted every year. Utilizing this wealth of knowledge, Phoenix is able to gather daily information on a large number of ads, taken seven days week, 365 days a year. From this, we have gathered valuable intel on advertising trends, such as the rise of short-form advertising (ads that are up to seven second in length) and what it means for advertisers and media agencies.

In addition to the past years findings, we will share our process for helping you better understand the contribution of advertising brand communication to sales outcomes.

Current advertising analysis tools are often limited to telling you which ads contributed to sales outcomes but not why.

Phoenix MI can help you better understand how and why advertising brand communication had an impact on sales outcomes and how to improve your effective ad spend through better real-time ad performance optimization.

Presentation type:

  • Research Report

Subjects covered:

  • Predictive analytics
  • Industry trends- future of marketing research

Takeaways:

  1. Advertising trends from the past year that will impact 2019.
  2. Understand the contribution of advertising brand communication to sales outcomes.
  3. Understand how to improve your effective ad spend through better real-time ad performance optimization.

Speakers:

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