April 2-3, 2019

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Best Practices in Online Sampling

Room 2 | 10:45-11:15 | Wednesday, April 3, 2019

EMI has a network of over 150 global sample partners and has a unique position in the industry to understand the sample landscape. This session will focus on the challenges in sampling, insights from our research on the network/sample industry and best practices moving forward.

We conduct ongoing and quarterly research with a number of sample providers and compare their strengths and weaknesses (blinded).

We can also speak towards the good and bad of DIY sampling and how it’s potentially eroded the art of sampling and reduced quality as well as blockchain solutions that are coming now.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Assessing marketing research technology vendors
  • Industry trends – future of marketing research


  1. Sample providers are very different, even when properly balancing.
  2. How to properly sample.
  3. A list of easy things to improve sample quality/your data/better business decisions.


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