Chicago

April 2-3, 2019

Chicago
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Using Text Analytics to Enhance Customer Experience Management

Room 1 | 5:00-5:30 | Tuesday, April 2, 2019

Using text analytics as a powerful adjunct to traditional verbatim coding for customer experience management.


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Kellogg’s is a global business in an extremely competitive industry, with many global and regional brands and with regional teams that need fast and ongoing access to information and insight [...]

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Tuesday | 10:45-11:15 | Room 4

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

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Tuesday | 1:30-2:00 | Room 1

When Speed Meets Substance – Implicit CPG Insights

Experience the highly innovative ways top CPGS like Dannon or Sodastream are tapping into the consumer subconscious with automated implicit methods. Learn best practices to harness consumer emotions through behavioral [...]

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Wednesday | 10:00-10:30 | Room 5