April 2-3, 2019
Today, knowing the fundamentals of both quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other.
Today’s organizations are competing with one thing: consumer insight. The organization’s ability to leverage insight to craft meaningful messages, experiences and products or services is what will set them apart. Qualitative and quantitative are no longer mutually exclusive. They must work together.
In this presentation, using a case study as the core content, we will show the audience how qualitative and quantitative can be combined in real-time to offer powerful iteration, deliver value and create competitive differentiation.
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]