April 2-3, 2019
Artificial intelligence (AI) has been touted as the technology that will revolutionize the market research industry. Thus, market research platforms and methods powered by AI have become both revered and feared, leaving many practitioners questioning, “Where do I, as a human, fit into this new world of AI-powered research?”
In this presentation, we’ll share the practitioner’s mental model for how AI offers value to the research process and where over-reliance on the technology starts to erode the quality of your research insight.
To demonstrate the value of AI, we’ll share a case study based on research conducted to explore brand distinctiveness in the retail banking category. In this research, 306 one-on-one interviews occurred with consumers in the span of one hour.
There is no question… AI is bringing agility to market research like never seen before. Come find out how and where practitioners need to up-level to keep pace.
Virtual reality is being used today in a broad range of applications, including medicine, education, architecture, product development, travel planning and even customized shopping. For behavioral scientists, virtual reality provides an [...]
Wednesday | 9:15-9:45 | Room 2
Trust in sample quality within the research industry is low. Many researchers worry that too few people are doing too much research because it raises questions about the validity of [...]
Tuesday | 4:15-4:45 | Room 5
This is a co-presentation by Colson Steber, co-CEO, Communications for Research, and Jenny Mays, insights manager, market and customer insights, The Climate Corporation. We will be presenting the framework that [...]
Wednesday | 10:00-10:30 | Room 4