Chicago

April 2-3, 2019

Chicago
Register Now Convince the Boss

When Speed Meets Substance – Implicit CPG Insights

Experience the highly innovative ways top CPGS like Dannon or Sodastream are tapping into the consumer subconscious with automated implicit methods. Learn best practices to harness consumer emotions through behavioral science to launch groundbreaking products and ad campaigns.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Industry trends – future of marketing research
  • New techniques – qualitative and quantitative
  • Automated research

Takeaways:

  1. Highly innovative way of working with consumer insights, inspiration for growth, best practices.

Speakers:

More sessions

See all sessions

The Power of Play: Unlock Prospective Thinking with a PlayFULL Research Technique

Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]

Details

Virtual Testing, Real Behavior: The Future of Behavioral Science

Virtual reality is being used today in a broad range of applications, including medicine, education, architecture, product development, travel planning and even customized shopping. For behavioral scientists, virtual reality provides an [...]

Details

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

Details