April 2-3, 2019
Experience the highly innovative ways top CPGS like Dannon or Sodastream are tapping into the consumer subconscious with automated implicit methods. Learn best practices to harness consumer emotions through behavioral science to launch groundbreaking products and ad campaigns.
Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]
Virtual reality is being used today in a broad range of applications, including medicine, education, architecture, product development, travel planning and even customized shopping. For behavioral scientists, virtual reality provides an [...]