Chicago

April 2-3, 2019

Chicago
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When Speed Meets Substance – Implicit CPG Insights

Room 5 | 10:00-10:30 | Wednesday, April 3, 2019

Experience the highly innovative ways top CPGS like Dannon or Sodastream are tapping into the consumer subconscious with automated implicit methods. Learn best practices to harness consumer emotions through behavioral science to launch groundbreaking products and ad campaigns.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Industry trends – future of marketing research
  • New techniques – qualitative and quantitative
  • Automated research

Takeaways:

  1. Highly innovative way of working with consumer insights, inspiration for growth, best practices.

Speakers:

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At Smarty Pants, we’ve had the honor of addressing important and delicate topics for clients looking to improve the lives of those in difficult or sensitive situations. By adapting our [...]

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Tuesday | 10:00-10:30 | Room 3

Has Anyone Ever Asked You What it Feels Like to be You?

Research is a navigation tool to inform decisions that help organizations meet strategic goals. Enhancing relationships with key stakeholders is a critical element of meeting goals. We need to intentionally [...]

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Wednesday | 3:15-3:45 | Room 1

Improving Research By Doing Research: Learning from Market Research Participants

Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]

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Wednesday | 1:30-2:00 | Room 3