April 2-3, 2019
Today’s companies are under increasing pressure from the “Amazon effect.” As we know, at the center of every winning brand we find data-driven decisions. In our data-driven economy, time to insight is the currency. So where can we find time? In short, everywhere there is a human involved in a process:
But what does the market actually want? A hybrid approach. It is a combination of automating much of the survey programming so that surveys’ quotas and terminations automatically informs the sample marketplace so data is gathered straight away.
In this presentation, we will explore specific customer use cases on how they are using integrated insights to create competitive advantage.
Phoenix Marketing International is a leader in advertising research and has access to a massive stock of data and metrics that have been assembled from a multitude of interviews conducted [...]