April 2-3, 2019
Today’s companies are under increasing pressure from the “Amazon effect.” As we know, at the center of every winning brand we find data-driven decisions. In our data-driven economy, time to insight is the currency. So where can we find time? In short, everywhere there is a human involved in a process:
But what does the market actually want? A hybrid approach. It is a combination of automating much of the survey programming so that surveys’ quotas and terminations automatically informs the sample marketplace so data is gathered straight away.
In this presentation, we will explore specific customer use cases on how they are using integrated insights to create competitive advantage.
It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]
Tuesday | 1:30-2:00 | Room 5
Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]
Tuesday | 2:15-2:45 | Room 3
Ethnographic research is the study of human behavior in the context of socio-cultural systems and everyday practices. In a business context, it has proven its worth as a uniquely rich [...]
Wednesday | 1:30-2:00 | Room 2