April 2-3, 2019
We’ve all felt the pressure of more information flowing in and our capacity to absorb it steadily diminishing. How do we sort through it, make the most of it and not feel “fear of missing out?” On the flip side, how do we assure that our clients/business partners notice what we send and get the value we offer? This presentation highlights three ways to make insights more relevant – and sticky – in today’s ever-changing information landscape.
Using text analytics as a powerful adjunct to traditional verbatim coding for customer experience management.
Tuesday | 5:00-5:30 | Room 1
Growing category penetration in the CPG space is no easy feat. With numerous factors influencing the way consumers engage with long-standing categories, brands must remain at the top of their [...]
Wednesday | 2:15-2:45 | Room 3
It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]
Tuesday | 1:30-2:00 | Room 5