April 2-3, 2019

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Accelerate Relevance – Making Insights Sticky in Slippery Times

Room 1 | 10:45-11:15 | Tuesday, April 2, 2019

We’ve all felt the pressure of more information flowing in and our capacity to absorb it steadily diminishing. How do we sort through it, make the most of it and not feel “fear of missing out?” On the flip side, how do we assure that our clients/business partners notice what we send and get the value we offer? This presentation highlights three ways to make insights more relevant – and sticky – in today’s ever-changing information landscape.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Storytelling/data interpretation


  1. Information deluge and the impact on cognitive capacity.
  2. How to make insights more relevant to capture attention of clients/business partners.
  3. How to make insights more “sticky” – improving cognitive retention over time.


More sessions

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Using Text Analytics to Enhance Customer Experience Management

Using text analytics as a powerful adjunct to traditional verbatim coding for customer experience management.


Tuesday | 5:00-5:30 | Room 1

Defining Emotional Factors to Inform Category Expansion and Understand Brand Positionings

Growing category penetration in the CPG space is no easy feat. With numerous factors influencing the way consumers engage with long-standing categories, brands must remain at the top of their [...]


Wednesday | 2:15-2:45 | Room 3

Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]


Tuesday | 1:30-2:00 | Room 5