Chicago

April 2-3, 2019

Chicago
Register Now Convince the Boss
Accelerate Relevance – Making Insights Sticky in Slippery Times

We’ve all felt the pressure of more information flowing in and our capacity to absorb it steadily diminishing. How do we sort through it, make the most of it and [...]

Details

Sponsored by

Agile Insights in Action: Inspire Your Growth

Experience a highly innovative way of working with consumer insights. You will discover how consumer goods companies are closing the gap between the need for speed and demand for high [...]

Details

Sponsored by

Breaking Down the Product Silos in Brand Health Tracking

To understand consumer perceptions of Progressive and the competition, its market research department has maintained many product-specific brand health trackers for many years. The trackers focused primarily on auto and [...]

Details

Sponsored by

Bringing a DIY Online Community to Life: The 9-Year Success Story of voicesHUB by Experian

In the fast-moving, highly competitive categories of managing credit reporting and identity protection, consumer insights agility is paramount. That’s why Experian set out to better understand our online subscription member [...]

Details

Sponsored by

Bringing Up Baby in 5 Languages: Using Mobile and Ethnography to Understand Differences in Global ‘Mommy Culture’

Ethnographic research is the study of human behavior in the context of socio-cultural systems and everyday practices. In a business context, it has proven its worth as a uniquely rich [...]

Details

Sponsored by

Building an Insights Engine to Understand Today’s and Tomorrow’s Demand for Pork

The National Pork Board connects and supports packers, processors, retailers and food service operators by helping inform and inspire their business strategies. As part of its mission and commitment to [...]

Details

Sponsored by

Building Insight-Led Strategy and Activation through Agile Qualitative

Building and maintaining consumer insights capabilities that are seen as critical to business decisions isn’t easy. With the demand of more agile development approaches, insights need to reframe perceptions about [...]

Details

Sponsored by

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

Details

Sponsored by

Communicating and Persuading via Stories from the Conference Room to the Boardroom and Beyond

As the market research industry has come to realize that data charts often aren’t the best way to communicate insights, there’s been a rush to storytelling. In this presentation, we [...]

Details

Sponsored by

Conquering E-Commerce by Capturing Consumers’ Gut, Heart and Mind

In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as [...]

Details

Sponsored by

Creating Added Value from NPS with Text Analytics

Learn how using text analytics to analyze an accompanying open-ended question adds value to your NPS score, making it more actionable, easier to follow up on and a real learning [...]

Details

Sponsored by

Culture, Codes and Cognac: How We Used Semiotics to Reinvigorate Grand Marnier’s Global Brand Assets and Enrich Mental Availability

This presentation will discuss how a global semiotic study helped Grand Marnier modernize its brand positioning by identifying the visual and symbolic “signifiers” that were most relevant in its key [...]

Details

Sponsored by

Customer Experience from Talk to Action: An Interactive Workshop

Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]

Details

Sponsored by

Decoding Disruption: Understanding Consumer Expectations for Brands

Disruption. It’s a word we hear every day, whether it’s used to describe shifting consumer expectations, emerging businesses or even sweeping changes within entire industries. Much has been said and written [...]

Details

Sponsored by

Deep Dive on Purchase Behavior Influencers

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe, up from 2.46 billion in 2017. Social media has changed the way [...]

Details

Sponsored by

Enabling Breakthrough Ideas for Kraft Heinz through Innovation Pipeline Sprints

Hear behind-the-scenes lessons learned from the trailblazing teams at Kraft Heinz who leveraged a five-day innovation pipeline sprint approach to revitalize their portfolios and fill their three-year innovation pipelines with [...]

Details

Sponsored by

Experience the New Generation of NPS Platforms

Learn how AI reveals the hidden loyalty drivers in your text feedback: Turn a simple two-question NPS survey into an insights goldmine. Analyze text responses faster, cheaper and more efficiently by leveraging [...]

Details

Sponsored by

Future Feedback: The Necessity of Rethinking How We Ask Questions

At its heart, market research is all about communication. We ask questions and collect answers. But do the people we get answers from represent reality? Does the way we collect [...]

Details

Sponsored by

Get to Know Your Customer – How to Uncover Qualitative Insights that Have Maximum Strategic Impact

Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]

Details

Sponsored by

Growing Up

A quantitative analysis of U.S. Millennial shifts in attitudes and behaviors toward lifestyles, relationships and brands compared to data collected by Insight Strategy Group five years previously. This research will [...]

Details

Sponsored by

Has Anyone Ever Asked You What it Feels Like to be You?

Our organization views research as a navigation tool to inform decisions to help teams meet strategic goals and to help the organization meet objectives. One of our organizational objectives is [...]

Details

Sponsored by

Hooked on a Feeling: An Empirically-Derived Model of the Emotions that Brands Can Use to Reel in Customers and Create Brand Loyalty

Emotions are an integral part of purchasing behavior in many categories but when and how do they influence consumer behavior? To answer this question, we designed and fielded two large [...]

Details

Sponsored by

How and When to Use Online Qual for Designing Successful Consumer Studies

While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]

Details

Sponsored by

How IBM Incorporates ‘Win/Loss’ into Continuous Customer Insight

When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]

Details

Sponsored by

How to Build a Market Intelligence Organization that Matters: A Case Study

Based on recent experience at Worldpay, this presentation will attempt to answer the following questions: How do you change your company’s perception of market research from just “corporate overhead” to a [...]

Details

Sponsored by

How to Optimize Co-Creation!

This presentation will cover what six key elements make co-creation sessions more effective and productive: Recruit participants who have a creative bent: creative consumers! Train them on creativity and stretching thought. Give them [...]

Details

Sponsored by

Improving Research By Doing Research: Learning from Market Research Participants

Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]

Details

Sponsored by

Increasing Research Rigor with Hybrid QualQuant Survey Research

QualQuant Signals created a concept testing approach with stronger research rigor that solves market pain points and delivers results quickly. This approach dramatically expands the amount of insights gained from [...]

Details

Sponsored by

Insights in the Digital Age: Mapping Respondents to Online Behaviors

Digital media is a constantly evolving industry. Staying at the forefront of change is critical to thriving in a competitive market and market research is in a position to inform [...]

Details

Sponsored by

It’s Not Just About if You Like it: A Reasoned Action Approach to Predicting Consumer Behavior

Market research often takes a hedonic approach to understanding and predicting consumer behavior: The more people like something, the more likely they are to purchase it. Research methods that follow [...]

Details

Sponsored by

Layered Learnings: Stretching a Single Research Project Across Multiple Modes to Satisfy a Plethora of Internal Information Needs

It all started when the advertiser research and measurement team at Spotify wanted to support their understanding of people through music and verify their unique vision of moods- and moments-based [...]

Details

Sponsored by

Levels of DIY: Take Control Without Overwhelming Yourself

This is a co-presentation by Colson Steber, co-CEO, Communications for Research, and Jenny Mays, insights manager, market and customer insights, The Climate Corporation. We will be presenting the framework that [...]

Details

Sponsored by

Making a Difference for the Business: Key Drivers of Success

The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make [...]

Details

Sponsored by

Measuring Multi-Screen Around the World

Facebook IQ commissioned an in-home eye- and device-tracking study involving Facebook users in six countries (Brazil, France, Germany, Indonesia, the United Kingdom and the United States). The research revealed that [...]

Details

Sponsored by

Memory Reconstruction Interviews: Revealing What People Can’t (or Won’t) Say in Conventional Interviews

In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research. Using real-world examples, this presentation will demonstrate how the [...]

Details

Sponsored by

Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]

Details

Sponsored by

Operational Metrics Integration and Case Studies

Many organizations stills struggle with harvesting and integrating multiple sources of data, including unstructured data. This presentation will address how to integrate data for maximum utility. Case studies will be [...]

Details

Sponsored by

Permission to Launch: Why Insight and Research is the Missing Ingredient in Successful Social Media Creative

Digital has changed the way brands advertise, releasing digital ads with no pre-testing, risking ROI and brand reputation. Facebook, Kantar and Zappi bring together proprietary data from multiple studies to [...]

Details

Sponsored by

Portfolio Re-Engineering: Go Beyond Price and Size with Brand Equity and Gamification

Price plays an important role in determining the success of products in-market. Understanding the impact of price on overall revenue is the need of the hour to implement strategic decisions. [...]

Details

Sponsored by

Research and the Elusive Generation Z

One of the biggest challenges in research today continues to be engaging the youth market – whether that’s Generation Z or their slightly older Millennial counterparts. In her latest book iGen, [...]

Details

Sponsored by

Research on Research: The Evolving Respondent

The world is changing at a rapid pace, along with it how people interact with each other, entertain themselves, shop, bank and yes, even how they take research surveys. Most of [...]

Details

Sponsored by

Rise Up! The Manifesto for Revolutionary Marketing

The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]

Details

Sponsored by

Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights [...]

Details

Sponsored by

Six Principles for Six-Second Advertising

More and more brands are beginning to run six-second ads but many questions remain as to how effective these shorter-form ads can be. Additionally, there has been very little consideration [...]

Details

Sponsored by

Stretching a Start-Up’s Pre-launch Research Budget

For a medical device start-up company launching a new product, it is critically important to ensure the product’s launch is successful. The most successful launch strategies are driven heavily by [...]

Details

Sponsored by

Taking Care: What Research with Extraordinary People Can Teach Us About Being Extraordinary Researchers

At Smarty Pants, we’ve had the honor of addressing important and delicate topics for clients looking to improve the lives of those in difficult or sensitive situations. By adapting our [...]

Details

Sponsored by

The No. 2 Ranked Pediatric Hospital Leverages a Community to Learn from its Patients

Thankfully, most of us can’t imagine what it is like for patients and families coming to Cincinnati Children’s Hospital Medical Center. Trying to understand their experience, extracting insights and making [...]

Details

Sponsored by

The Peaks and Pitfalls of Max-Diff at Procter & Gamble

Hitch a ride as we explore the maximum difference scaling landscape at P&G. This easy yet powerful research method is just the ticket for product benefit/claim screening and package designs [...]

Details

Sponsored by

The Power of Play: Unlock Prospective Thinking with a PlayFULL Research Technique

Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]

Details

Sponsored by

Transitioning from Full-Service to Self-Service

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]

Details

Sponsored by

Using Segmentation to Drive CX Transformation

There are few types of research that require the investment level of segmentation and experience such high rates of failure. It is a method full of common pitfalls and hasn’t [...]

Details

Sponsored by

Using Social Media Data to Predict New Product Success

Almost all of our clients have social listening programs. Those thinking “downstream” are already considering whether the social data is good enough to replace tracking data. Can it tell us, [...]

Details

Sponsored by

Vendor Love: How to be the Client Your Vendors Put First

A great benefit of being a client-side researcher is getting to work with some of the most amazing minds in research – your vendor partners. Managing those vendor relationships is [...]

Details

Sponsored by

Virtual Testing, Real Behavior: The Future of Behavioral Science

Virtual reality is being used today in a broad range of applications, including medicine, education, architecture, product development, travel planning and even customized shopping. For behavioral scientists, virtual reality provides an [...]

Details

Sponsored by

Why Don’t They…? Using Narrative Economics to Better Understand People

How you think about, interact and communicate with customers is based on the premise that you know who they are and how they make choices. However, traditional ways of looking [...]

Details

Sponsored by