Chicago

April 2-3, 2019

Chicago
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Accelerate Relevance – Making Insights Sticky in Slippery Times

We’ve all felt the pressure of more information flowing in and our capacity to absorb it steadily diminishing. How do we sort through it, make the most of it and [...]

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Tuesday | 10:45-11:15 | Room 1

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Accelerated Insights

Today’s companies are under increasing pressure from the “Amazon effect.” As we know, at the center of every winning brand we find data-driven decisions. In our data-driven economy, time to [...]

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Tuesday | 3:30-4:00 | Room 1

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AI-Powered Research: Friend or Foe? You as the Human Decide

Artificial intelligence (AI) has been touted as the technology that will revolutionize the market research industry. Thus, market research platforms and methods powered by AI have become both revered and [...]

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Wednesday | 3:15-3:45 | Room 4

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All in One Bite: How Qual/Quant Hybrid Breathes New Life into an Organic Ice Cream Brand

Today, knowing the fundamentals of both quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other. Today’s organizations are competing with [...]

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Tuesday | 10:45-11:15 | Room 2

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Best Practices in Online Sampling

EMI has a network of over 150 global sample partners and has a unique position in the industry to understand the sample landscape. This session will focus on the challenges [...]

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Wednesday | 10:45-11:15 | Room 2

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Beyond Breakthrough: Stronger Brands through Better Diagnostics

Phoenix Marketing International is a leader in advertising research and has access to a massive stock of data and metrics that have been assembled from a multitude of interviews conducted [...]

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Tuesday | 2:15-2:45 | Room 2

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Big Data and Small Qual: Amazing Best Friends

As researchers, we have many tools at our disposal to gain the answers which we seek. But sometimes, we get busy and answer a question from a stakeholder without thinking [...]

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Wednesday | 10:00-10:30 | Room 1

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Breaking Down the Product Silos in Brand Health Tracking

To understand consumer perceptions of Progressive and the competition, its market research department has maintained many product-specific brand health trackers for many years. The trackers focused primarily on auto and [...]

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Tuesday | 3:30-4:00 | Room 5

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Bringing a DIY Online Community to Life: The 9-Year Success Story of voicesHUB by Experian

In the fast-moving, highly competitive categories of managing credit reporting and identity protection, consumer insights agility is paramount. That’s why Experian set out to better understand our online subscription member [...]

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Tuesday | 5:00-5:30 | Room 3

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Bringing Up Baby in 5 Languages: Using Mobile and Ethnography to Understand Differences in Global ‘Mommy Culture’

Ethnographic research is the study of human behavior in the context of socio-cultural systems and everyday practices. In a business context, it has proven its worth as a uniquely rich [...]

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Wednesday | 1:30-2:00 | Room 2

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Building a Powerful Global Research Insights Platform at Kellogg’s

Kellogg’s is a global business in an extremely competitive industry, with many global and regional brands and with regional teams that need fast and ongoing access to information and insight [...]

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Tuesday | 10:45-11:15 | Room 4

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Building Insight-Led Strategy and Activation through Agile Qualitative

Building and maintaining consumer insights capabilities that are seen as critical to business decisions isn’t easy. With the demand of more agile development approaches, insights need to reframe perceptions about [...]

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Wednesday | 10:45-11:15 | Room 3

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CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

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Tuesday | 1:30-2:00 | Room 1

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Conquering E-Commerce by Capturing Consumers’ Gut, Heart and Mind

In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as [...]

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Wednesday | 9:15-9:45 | Room 4

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Creating Added Value from NPS with Text Analytics

Learn how using text analytics to analyze an accompanying open-ended question adds value to your NPS score, making it more actionable, easier to follow up on and a real learning [...]

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Tuesday | 3:30-4:00 | Room 4

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Culture, Codes and Cognac: How We Used Semiotics to Reinvigorate Grand Marnier’s Global Brand Assets and Enrich Mental Availability

This presentation will discuss how a global semiotic study helped Grand Marnier modernize its brand positioning by identifying the visual and symbolic “signifiers” that were most relevant in its key [...]

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Wednesday | 4:00-4:30 | Room 1

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Customer Experience from Talk to Action: An Interactive Workshop

Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]

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Wednesday | 8:30-9:00 | Room 2

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Decoding Disruption: Understanding Consumer Expectations for Brands

Disruption. It’s a word we hear every day, whether it’s used to describe shifting consumer expectations, emerging businesses or even sweeping changes within entire industries. Much has been said and written [...]

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Wednesday | 11:30-12:00 | Room 5

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Deep Dive on Purchase Behavior Influencers

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe, up from 2.46 billion in 2017. Social media has changed the way [...]

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Tuesday | 10:45-11:15 | Room 5

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Demanding Reporting Demands No Compromise

Today’s enterprise clients require reporting that goes beyond simple PPT decks. They demand reporting solutions that eliminate the manual, tedious, time-consuming, error-prone processes around static survey data reporting. Real case studies [...]

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Wednesday | 10:00-10:30 | Room 2

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DIY Market Research: How Agile Start-up Culture is Transforming the Way We Grow and Innovate

“Innovate or die,” a phrase start-ups and high-growth companies have embraced. The pace of change in business has accelerated to the point where traditional market research is finding it hard [...]

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Tuesday | 1:30-2:00 | Room 3

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Emotional Connections and Brand Disruption

This research project seeks to use survey data to better understand how non-traditional brand relationship metrics (emotional connections) relate to traditional brand measures, business outcomes and consumer responses to brand [...]

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Tuesday | 5:00-5:30 | Room 2

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Enabling Breakthrough Ideas for Kraft Heinz through Innovation Pipeline Sprints

Hear behind-the-scenes lessons learned from the trailblazing teams at Kraft Heinz who leveraged a five-day innovation pipeline sprint approach to revitalize their portfolios and fill their three-year innovation pipelines with [...]

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Tuesday | 11:30-12:00 | Room 4

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End-Client Session

Information coming soon.

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Wednesday | 4:00-4:30 | Room 5

Everybody Lies – How to Find the Truth in Your Concept Testing and Innovation

In his book Everybody Lies, Seth Stephens-Davidowitz offers solid evidence of social desirability bias – a problem for all types of market research. His accounts of utilizing big data from [...]

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Wednesday | 3:15-3:45 | Room 3

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Experience the New Generation of NPS Platforms

Learn how AI reveals the hidden loyalty drivers in your text feedback: Turn a simple two-question NPS survey into an insights goldmine. Analyze text responses faster, cheaper and more efficiently by leveraging [...]

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Wednesday | 2:15-2:45 | Room 2

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From Measuring Share to Measuring Velocity: Understanding Market Dynamics in a Rapidly Transforming Marketplace

For Microsoft, the commercial product space has transformed from products that shipped in boxes to services that operate more like a utility. Measuring the impact of its product in the [...]

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Tuesday | 3:30-4:00 | Room 3

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Full Immersion Shopping: Taking Shopper Research to the Next Level with Virtual Reality

Eye-tracking and virtual reality permit fully immersive, natural shopper interactions within easily modifiable environments, all with far more study design control than ever before. Observe and measure shoppers in fully [...]

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Tuesday | 11:30-12:00 | Room 3

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Future Feedback: The Necessity of Rethinking How We Ask Questions

At its heart, market research is all about communication. We ask questions and collect answers. But do the people we get answers from represent reality? Does the way we collect [...]

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Wednesday | 8:30-9:00 | Room 1

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Gap Customer Attrition – Path to Brand Restoration

Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and [...]

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Wednesday | 9:15-9:45 | Room 5

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Getting to Shopper Reality through Behavioral In-Person Research

In the quest to win at shopper marketing, in-person research has been a key weapon in the insights professional’s arsenal. Why? What better way to understand shopper reality than a [...]

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Tuesday | 9:15-9:45 | Room 5

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Gold Sponsor Session

Information coming soon.

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Tuesday | 9:15-9:45 | Room 3

Growing Up

A quantitative analysis of U.S. Millennial shifts in attitudes and behaviors toward lifestyles, relationships and brands compared to data collected by Insight Strategy Group five years previously. This research will [...]

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Wednesday | 11:30-12:00 | Room 2

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Has Anyone Ever Asked You What it Feels Like to be You?

Research is a navigation tool to inform decisions that help organizations meet strategic goals. Enhancing relationships with key stakeholders is a critical element of meeting goals. We need to intentionally [...]

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Wednesday | 3:15-3:45 | Room 1

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Hey There Good Lookin’ – How Tyson is Adapting Dating Apps to Screen Food Ideas

We will focus on how we believe that the language of consumer insights needs to change to reflect how people communicate now. We will come at this from two sides: 1. [...]

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Wednesday | 4:00-4:30 | Room 3

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Hooked on a Feeling: An Empirically-Derived Model of the Emotions that Brands Can Use to Reel in Customers and Create Brand Loyalty

Emotions are an integral part of purchasing behavior in many categories but when and how do they influence consumer behavior? To answer this question, we designed and fielded two large [...]

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Tuesday | 10:00-10:30 | Room 4

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How and When to Use Online Qual for Designing Successful Consumer Studies

While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]

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Tuesday | 11:30-12:00 | Room 1

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How Brands Can Use Emotion AI to Be Heard in the Age of Distraction

With consumers now spending an average of just eight seconds looking at content online, brands need to give people what they care about and quick. But just how do brands get [...]

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Wednesday | 4:00-4:30 | Room 2

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How Data-Driven Insights Can Change Pork’s Perception Problems

The National Pork Board unites pork producers with key food-chain partners to grow domestic and international consumer demand. This is accomplished through research, promotion and education that focuses on pork’s [...]

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Wednesday | 9:15-9:45 | Room 1

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How Dell EMC Tests and Strengthens Marketing Campaigns with Automated Research

Marketing results suffer if the messaging and design of your campaigns don’t resonate with your target audience. But aggressive schedules and lean budgets can make concept testing impossible. Discover how Dell [...]

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Tuesday | 9:15-9:45 | Room 1

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How Discover.ai is Helping Brands Use AI to Be More Human

This presentation will be a personal story of working with AI technology from the perspective of an AI start-up creating an innovative new platform for global brands and their insights [...]

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Tuesday | 9:15-9:45 | Room 2

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How IBM Incorporates ‘Win/Loss’ into Continuous Customer Insight

When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]

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Wednesday | 3:15-3:45 | Room 5

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How Nestlé is Applying Agile Principles to Achieve Product Innovation Success

Product innovation success is essential for brand growth. However, identifying and combining the right ingredients to achieve that product innovation success is challenging – like balancing speed with rigor or [...]

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Tuesday | 5:00-5:30 | Room 4

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How to Build a Market Intelligence Organization that Matters: A Case Study

Based on recent experience at Worldpay, this presentation will attempt to answer the following questions: How do you change your company’s perception of market research from just “corporate overhead” to a [...]

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Tuesday | 5:00-5:30 | Room 5

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How to Optimize Co-Creation!

This presentation will cover what six key elements make co-creation sessions more effective and productive: Recruit participants who have a creative bent: creative consumers! Train them on creativity and stretching thought. Give them [...]

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Wednesday | 8:30-9:00 | Room 5

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How to Use Social Media Data to Match Fresh Participants from 2 Billion People

Trust in sample quality within the research industry is low. Many researchers worry that too few people are doing too much research because it raises questions about the validity of [...]

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Tuesday | 4:15-4:45 | Room 5

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Improving Research By Doing Research: Learning from Market Research Participants

Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]

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Wednesday | 1:30-2:00 | Room 3

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Increasing Research Rigor with Hybrid QualQuant Survey Research

QualQuant Signals created a concept testing approach with stronger research rigor that solves market pain points and delivers results quickly. This approach dramatically expands the amount of insights gained from [...]

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Wednesday | 10:45-11:15 | Room 1

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Insights in the Digital Age: Mapping Respondents to Online Behaviors

Digital media is a constantly evolving industry. Staying at the forefront of change is critical to thriving in a competitive market and market research is in a position to inform [...]

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Wednesday | 11:30-12:00 | Room 3

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It’s Not Just About if You Like it: A Reasoned Action Approach to Predicting Consumer Behavior

Market research often takes a hedonic approach to understanding and predicting consumer behavior: The more people like something, the more likely they are to purchase it. Research methods that follow [...]

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Tuesday | 1:30-2:00 | Room 2

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KnowledgeHound Session

Information coming soon.

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Wednesday | 2:15-2:45 | Room 5

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Levels of DIY: Take Control Without Overwhelming Yourself

This is a co-presentation by Colson Steber, co-CEO, Communications for Research, and Jenny Mays, insights manager, market and customer insights, The Climate Corporation. We will be presenting the framework that [...]

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Wednesday | 10:00-10:30 | Room 4

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LRW Session

Information coming soon.

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Wednesday | 9:15-9:45 | Room 3

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LRW Session 2

Information coming soon.

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Tuesday | 10:00-10:30 | Room 1

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Making a Difference for the Business: Key Drivers of Success

The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make [...]

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Tuesday | 2:15-2:45 | Room 1

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Measuring Multi-Screen Around the World

Facebook IQ commissioned an in-home eye- and device-tracking study involving Facebook users in six countries (Brazil, France, Germany, Indonesia, the United Kingdom and the United States). The research revealed that [...]

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Wednesday | 11:30-12:00 | Room 1

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Memory Reconstruction Interviews: Revealing What People Can’t (or Won’t) Say in Conventional Interviews

In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research. Using real-world examples, this presentation will demonstrate how the [...]

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Wednesday | 10:45-11:15 | Room 4

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Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]

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Tuesday | 1:30-2:00 | Room 5

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New Applied Now: How Accenture Evolved its Business Practice and Consumer Insights Function

New Applied Now – That’s Accenture’s new business mantra. In this presentation, we’ll learn how Accenture has evolved its business practice and consumer insights function to help clients capitalize on [...]

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Wednesday | 1:30-2:00 | Room 5

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Operational Metrics Integration and Case Studies

Many organizations stills struggle with harvesting and integrating multiple sources of data, including unstructured data. This presentation will address how to integrate data for maximum utility. Case studies will be [...]

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Tuesday | 2:15-2:45 | Room 4

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Picking Consumers’ Brains for Better Advertising Effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts and, of course, winning ads. *This session is provided by ESOMAR.

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Tuesday | 9:15-9:45 | Room 4

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Portfolio Re-Engineering: Go Beyond Price and Size with Brand Equity and Gamification

Price plays an important role in determining the success of products in-market. Understanding the impact of price on overall revenue is the need of the hour to implement strategic decisions. [...]

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Tuesday | 11:30-12:00 | Room 2

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Protobrand Session

Information coming soon.

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Wednesday | 2:15-2:45 | Room 3

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Research and the Elusive Generation Z

One of the biggest challenges in research today continues to be engaging the youth market – whether that’s Generation Z or their slightly older Millennial counterparts. In her latest book iGen, [...]

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Tuesday | 3:30-4:00 | Room 2

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Research on Research: The Evolving Respondent

The world is changing at a rapid pace, along with it how people interact with each other, entertain themselves, shop, bank and yes, even how they take research surveys. Most of [...]

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Wednesday | 8:30-9:00 | Room 4

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Rise Up! The Manifesto for Revolutionary Marketing

The market research industry continues to grow. Tens of thousands of companies just like yours collect data and deliver insights around the globe. In an increasingly competitive industry and an [...]

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Tuesday | 4:15-4:45 | Room 3

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Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights [...]

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Tuesday | 2:15-2:45 | Room 5

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Six-Second Advertising: It’s a Matter of Being in the Right Place at the Right Time

More and more brands are turning to six-second ads as an affordable and effective way to speak to consumers. But it is important that consumers see them in the right [...]

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Tuesday | 10:00-10:30 | Room 5

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Stretching a Start-Up’s Pre-launch Research Budget

For a medical device start-up company launching a new product, it is critically important to ensure the product’s launch is successful. The most successful launch strategies are driven heavily by [...]

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Wednesday | 2:15-2:45 | Room 1

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Taking Care: What Research with Extraordinary People Can Teach Us About Being Extraordinary Researchers

At Smarty Pants, we’ve had the honor of addressing important and delicate topics for clients looking to improve the lives of those in difficult or sensitive situations. By adapting our [...]

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Tuesday | 10:00-10:30 | Room 3

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The (Behavioral) Science of Conversation

Every business conducts market research to some extent but what if I told you that the way we’ve been conducting research is outdated, unrepresentative and thus unpredictable of future behavior? In [...]

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Wednesday | 3:15-3:45 | Room 2

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The No. 2 Ranked Pediatric Hospital Leverages a Community to Learn from its Patients

Thankfully, most of us can’t imagine what it is like for patients and families coming to Cincinnati Children’s Hospital Medical Center. Trying to understand their experience, extracting insights and making [...]

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Wednesday | 10:45-11:15 | Room 5

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The Peaks and Pitfalls of MaxDiff at Procter & Gamble

Hitch a ride as we explore the maximum difference scaling landscape at P&G. This easy yet powerful research method is just the ticket for product benefit/claim screening and package designs [...]

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Tuesday | 10:45-11:15 | Room 3

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The Power of Play: Unlock Prospective Thinking with a PlayFULL Research Technique

Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]

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Tuesday | 4:15-4:45 | Room 2

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The Renaissance of Qualitative Research in the Digital Age

It’s been over two years since Adam Rossow announced, “The qualitative research renaissance is in full swing.” Thanks to advances in AI and behavioral economics, it’s still going strong. Researchers [...]

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Tuesday | 1:30-2:00 | Room 4

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Trunk Club Session

Information coming soon.

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Tuesday | 4:15-4:45 | Room 4

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Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]

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Tuesday | 2:15-2:45 | Room 3

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Using Cross-Disciplinary Insights to Understand Your Customer’s Journey

We leveraged behavioral data to first identify target audiences. Once these customers were identified, we sent them a custom survey that explored media preferences, content preferences and live journalism formats. [...]

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Wednesday | 1:30-2:00 | Room 4

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Using Mindstate Profiling to Drive Marketing Strategy

During this session, John Rindone at MMR Research, Will Leach from Triggerpoint Design and Cobey TenBensel – senior associate category manager –behavior and social media at Perrigo Animal Health, will [...]

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Wednesday | 2:15-2:45 | Room 4

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Using Segmentation to Drive CX Transformation

There are few types of research that require the investment level of segmentation and experience such high rates of failure. It is a method full of common pitfalls and hasn’t [...]

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Wednesday | 8:30-9:00 | Room 3

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Using Social Media Data to Predict New Product Success

Almost all of our clients have social listening programs. Those thinking “downstream” are already considering whether the social data is good enough to replace tracking data. Can it tell us, [...]

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Wednesday | 1:30-2:00 | Room 1

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Using Text Analytics to Enhance Customer Experience Management

Using text analytics as a powerful adjunct to traditional verbatim coding for customer experience management.

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Tuesday | 5:00-5:30 | Room 1

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Vendor Love: How to be the Client Your Vendors Put First

A great benefit of being a client-side researcher is getting to work with some of the most amazing minds in research – your vendor partners. Managing those vendor relationships is [...]

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Wednesday | 4:00-4:30 | Room 4

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Virtual Testing, Real Behavior: The Future of Behavioral Science

Virtual reality is being used today in a broad range of applications, including medicine, education, architecture, product development, travel planning and even customized shopping. For behavioral scientists, virtual reality provides an [...]

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Wednesday | 9:15-9:45 | Room 2

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Voxpopme Session

Information coming soon.

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Tuesday | 11:30-12:00 | Room 5

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What Researchers Can Learn from Marketers and What Marketers Can Learn From Researchers

With customer experience at the forefront of business initiatives today, about 60 percent of all research is being initiated by marketing. As the role of the CMO evolves into chief [...]

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Tuesday | 10:00-10:30 | Room 2

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When Speed Meets Substance – Implicit CPG Insights

Experience the highly innovative ways top CPGS like Dannon or Sodastream are tapping into the consumer subconscious with automated implicit methods. Learn best practices to harness consumer emotions through behavioral [...]

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Wednesday | 10:00-10:30 | Room 5

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Why Don’t They…? Using Narrative Economics to Better Understand People

How you think about, interact and communicate with customers is based on the premise that you know who they are and how they make choices. However, traditional ways of looking [...]

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Tuesday | 4:15-4:45 | Room 1

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Winning the War: How Self-Service is Driving LEAN Innovation at a Major CPG

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]

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Wednesday | 11:30-12:00 | Room 4

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Zappi Session

Information coming soon.

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Wednesday | 10:00-10:30 | Room 3

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