Schedule - The Quirks Event

Tuesday, April 2, 2019
Wednesday, April 3, 2019

8:00 -
9:00

REGISTRATION & EXPO HALL OPEN

9:15 -
9:45

Room 1
How Dell EMC Tests and Strengthens Marketing Campaigns with Automated Research

Room 2
How Discover.ai is Helping Brands Use AI to Be More Human

Room 3
Gold Sponsor Session

Room 4
Picking Consumers’ Brains for Better Advertising Effectiveness

Room 5
Getting to Shopper Reality through Behavioral In-Person Research

10:00 -
10:30

Room 1
LRW Session 2

Room 2
What Researchers Can Learn from Marketers and What Marketers Can Learn From Researchers

Room 3
Taking Care: What Research with Extraordinary People Can Teach Us About Being Extraordinary Researchers

Room 4
Hooked on a Feeling: An Empirically-Derived Model of the Emotions that Brands Can Use to Reel in Customers and Create Brand Loyalty

Room 5
Six-Second Advertising: It’s a Matter of Being in the Right Place at the Right Time

10:45 -
11:15

Room 1
Accelerate Relevance – Making Insights Sticky in Slippery Times

Room 2
All in One Bite: How Qual/Quant Hybrid Breathes New Life into an Organic Ice Cream Brand

Room 3
The Peaks and Pitfalls of MaxDiff at Procter & Gamble

Room 4
Building a Powerful Global Research Insights Platform at Kellogg’s

Room 5
Deep Dive on Purchase Behavior Influencers

11:30 -
12:00

Room 1
How and When to Use Online Qual for Designing Successful Consumer Studies

Room 2
Portfolio Re-Engineering: Go Beyond Price and Size with Brand Equity and Gamification

Room 3
Full Immersion Shopping: Taking Shopper Research to the Next Level with Virtual Reality

Room 4
Enabling Breakthrough Ideas for Kraft Heinz through Innovation Pipeline Sprints

Room 5
Voxpopme Session

12:00 -
1:30

LIGHT FOOD FARE IN THE EXPO HALL OR LUNCH ON YOUR OWNLocal Food Options

1:30 -
2:00

Room 1
CLEAR M&C Saatchi Brand Experience Gap Results

Room 2
It’s Not Just About if You Like it: A Reasoned Action Approach to Predicting Consumer Behavior

Room 3
DIY Market Research: How Agile Start-up Culture is Transforming the Way We Grow and Innovate

Room 4
The Renaissance of Qualitative Research in the Digital Age

Room 5
Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

2:15 -
2:45

Room 1
Making a Difference for the Business: Key Drivers of Success

Room 2
Beyond Breakthrough: Stronger Brands through Better Diagnostics

Room 3
Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Room 4
Operational Metrics Integration and Case Studies

Room 5
Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

2:45 -
3:30

EXPO HALL BREAK (SNACKS IN THE EXPO HALL)

3:30 -
4:00

Room 1
Accelerated Insights

Room 2
Research and the Elusive Generation Z

Room 3
From Measuring Share to Measuring Velocity: Understanding Market Dynamics in a Rapidly Transforming Marketplace

Room 4
Creating Added Value from NPS with Text Analytics

Room 5
Breaking Down the Product Silos in Brand Health Tracking

4:15 -
4:45

Room 1
Why Don’t They…? Using Narrative Economics to Better Understand People

Room 2
The Power of Play: Unlock Prospective Thinking with a PlayFULL Research Technique

Room 3
Rise Up! The Manifesto for Revolutionary Marketing

Room 4
Trunk Club Session

Room 5
How to Use Social Media Data to Match Fresh Participants from 2 Billion People

5:00 -
5:30

Room 1
Using Text Analytics to Enhance Customer Experience Management

Room 2
Emotional Connections and Brand Disruption

Room 3
Bringing a DIY Online Community to Life: The 9-Year Success Story of voicesHUB by Experian

Room 4
How Nestlé is Applying Agile Principles to Achieve Product Innovation Success

Room 5
How to Build a Market Intelligence Organization that Matters: A Case Study

5:30 -
7:00

Cocktails with Quirk's in the Expo HallMore Details

7:30 -
10:30

MR Musical Jam SessionMore Details

9:00 -
12:00

“AFTER DARK” QUIRK’S EVENT PARTY PRESENT BY THE RESEARCH CLUBSeparate Registration Required

8:00 -
9:00

REGISTRATION & EXPO HALL OPEN

8:30 -
9:00

Room 1
Future Feedback: The Necessity of Rethinking How We Ask Questions

Room 2
Customer Experience from Talk to Action: An Interactive Workshop

Room 3
Using Segmentation to Drive CX Transformation

Room 4
Research on Research: The Evolving Respondent

Room 5
How to Optimize Co-Creation!

9:15 -
9:45

Room 1
How Data-Driven Insights Can Change Pork’s Perception Problems

Room 2
Virtual Testing, Real Behavior: The Future of Behavioral Science

Room 3
LRW Session

Room 4
Conquering E-Commerce by Capturing Consumers’ Gut, Heart and Mind

Room 5
Gap Customer Attrition – Path to Brand Restoration

10:00 -
10:30

Room 1
Big Data and Small Qual: Amazing Best Friends

Room 2
Demanding Reporting Demands No Compromise

Room 3
Zappi Session

Room 4
Levels of DIY: Take Control Without Overwhelming Yourself

Room 5
When Speed Meets Substance – Implicit CPG Insights

10:45 -
11:15

Room 1
Increasing Research Rigor with Hybrid QualQuant Survey Research

Room 2
Best Practices in Online Sampling

Room 3
Building Insight-Led Strategy and Activation through Agile Qualitative

Room 4
Memory Reconstruction Interviews: Revealing What People Can’t (or Won’t) Say in Conventional Interviews

Room 5
The No. 2 Ranked Pediatric Hospital Leverages a Community to Learn from its Patients

11:30 -
12:00

Room 1
Measuring Multi-Screen Around the World

Room 2
Growing Up

Room 3
Insights in the Digital Age: Mapping Respondents to Online Behaviors

Room 4
Winning the War: How Self-Service is Driving LEAN Innovation at a Major CPG

Room 5
Decoding Disruption: Understanding Consumer Expectations for Brands

12:30 -
1:30

LIGHT FOOD FARE IN THE EXPO HALL OR LUNCH ON YOUR OWNLocal Food Options

1:30 -
2:00

Room 1
Using Social Media Data to Predict New Product Success

Room 2
Bringing Up Baby in 5 Languages: Using Mobile and Ethnography to Understand Differences in Global ‘Mommy Culture’

Room 3
Improving Research By Doing Research: Learning from Market Research Participants

Room 4
Using Cross-Disciplinary Insights to Understand Your Customer’s Journey

Room 5
New Applied Now: How Accenture Evolved its Business Practice and Consumer Insights Function

2:15 -
2:45

Room 1
Stretching a Start-Up’s Pre-launch Research Budget

Room 2
Experience the New Generation of NPS Platforms

Room 3
Protobrand Session

Room 4
Using Mindstate Profiling to Drive Marketing Strategy

Room 5
KnowledgeHound Session

2:45 -
3:15

EXPO HALL BREAK (SNACKS IN THE EXPO HALL)

3:15 -
3:45

Room 1
Has Anyone Ever Asked You What it Feels Like to be You?

Room 2
The (Behavioral) Science of Conversation

Room 3
Everybody Lies – How to Find the Truth in Your Concept Testing and Innovation

Room 4
AI-Powered Research: Friend or Foe? You as the Human Decide

Room 5
How IBM Incorporates ‘Win/Loss’ into Continuous Customer Insight

4:00 -
4:30

Room 1
Culture, Codes and Cognac: How We Used Semiotics to Reinvigorate Grand Marnier’s Global Brand Assets and Enrich Mental Availability

Room 2
How Brands Can Use Emotion AI to Be Heard in the Age of Distraction

Room 3
Hey There Good Lookin’ – How Tyson is Adapting Dating Apps to Screen Food Ideas

Room 4
Vendor Love: How to be the Client Your Vendors Put First

Room 5
End-Client Session

4:15 -
5:15

Expo Hall Happy HourMore Details

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