April 2-3, 2019
Zoe Dowling is SVP of research at FocusVision, where she uses her research expertise to help clients best apply FocusVision’s technological solutions. An early Internet adopter, she has been involved in online research since the late 1990s. She specializes in respondent engagement in online surveys and digital qualitative approaches. Zoe holds a research Ph.D. in Sociology from the University of Surrey, England.
Sessions from Zoe Dowling:
With customer experience at the forefront of business initiatives today, about 60 percent of all research is being initiated by marketing. As the role of the CMO evolves into chief [...]
Tuesday | 10:00-10:30 | Room 2