April 2-3, 2019
Dr. Thomas Fandrich is the co-founder and managing director U.S. of quantilope. He previously worked as a marketing research associate studying quantitative methods in the fields of consumer behavior and marketing-mix efficiency, during which he conducted research at institutes such as the universities in Kiel and Istanbul. His work has been published in prestigious international specialist magazines, including the Journal of Marketing and the Journal of Product Innovation Management.
Sessions from Thomas Fandrich:
Experience the highly innovative ways top CPGS like Dannon or Sodastream are tapping into the consumer subconscious with automated implicit methods. Learn best practices to harness consumer emotions through behavioral [...]
Wednesday | 10:00-10:30 | Room 5