April 2-3, 2019

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Tatiana Gormley

VP, Research, BuzzBack Market Research

Tatiana has been with BuzzBack since 2005, designing and managing many studies, including A&Us, package, naming and concept evaluations for some of BuzzBack’s top clients. An expert in the utilization of BuzzBack’s creative enabling and projective techniques, Tatiana brings over three years of supplier-side marketing experience from Brazil. Fluent in three languages, she holds a B.A. in communications and marketing from Mackenzie University (Brazil) and a master’s in business and market research from Fairfield University.

Sessions from Tatiana Gormley:

Deep Dive on Purchase Behavior Influencers

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe, up from 2.46 billion in 2017. Social media has changed the way [...]


Tuesday | 10:45-11:15 | Room 5