April 2-3, 2019

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Tara Dugan

Director, Consumer and Marketplace Insights, The National Pork Board

Tara-Ann Dugan (Tara) joined the National Pork Board as the director of consumer and marketplace insights in 2018. With experience spanning 12+ years across McDonald’s Corporation, Nielsen, IRI and Hammacher Schlemmer, Tara has a strong demonstrated background steeped in syndicated research, food and food service as well as innovation, and consumer and shopper insights. Her passion is bringing quantitative and qualitative data together to illuminate the consumer story while making strategic and actionable recommendations to drive growth. Tara is a proud alum of University of Illinois Urbana-Champaign and Roosevelt University, where she received a B.S. in business administration in 2005 and an M.S. in integrated marketing communications in 2008.

Sessions from Tara Dugan:

How Data-Driven Insights Can Change Pork’s Perception Problems

The National Pork Board unites pork producers with key food-chain partners to grow domestic and international consumer demand. This is accomplished through research, promotion and education that focuses on pork’s [...]


Wednesday | 9:15-9:45 | Room 1