April 2-3, 2019
I design and manage strategic insight and innovation projects. I help companies discover customer insight and then develop ideas to leverage the insights. I lead creative meetings and design thinking sessions and facilitate better thinking in your strategic planning and visioning work. I also help companies create a culture of innovation by proactively managing for it. My unique methodology for customer-centered innovation and co- creation includes training your customers in creative thinking processes so they are better able to proactively generate ideas for you.
Sessions from Susan Robertson:
This presentation will cover what six key elements make co-creation sessions more effective and productive: Recruit participants who have a creative bent: creative consumers! Train them on creativity and stretching thought. Give them [...]
Wednesday | 8:30-9:00 | Room 5