April 2-3, 2019

Register Now Convince the Boss

Stephanie Woodstrom

Marketing Communications, Global Marketing Campaigns, Dell EMC

Stephanie Woodstrom is a creative insights lead for the global marketing campaigns team at Dell EMC. She is responsible for ensuring the internal creative team is driven by data and informed by best practices and was instrumental in launching a more efficient research process to test creative in development to ensure it is well-received in market. She is passionate about capturing and analyzing data at every point in the process to improve marketing creative and execution. Stephanie lives in Minnesota with her husband, two sons and goldendoodle.

Sessions from Stephanie Woodstrom:

How Dell EMC Tests and Strengthens Marketing Campaigns with Automated Research

Marketing results suffer if the messaging and design of your campaigns don’t resonate with your target audience. But aggressive schedules and lean budgets can make concept testing impossible. Discover how Dell [...]


Tuesday | 9:15-9:45 | Room 1