Chicago

April 2-3, 2019

Chicago
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Sharon Brant

Head of Global Market Intelligence, Worldpay

Sharon Brant has over 30 years of experience in marketing strategy and market research for industries such as: financial services, telecommunications, high-tech and nonprofits.

Sharon is currently the head of global market intelligence at Worldpay, the leader in global payments. She is responsible for market research and insights projects, including customer experience, competitive intelligence and line-of-business strategy support.

Prior to her career at Worldpay, she was the VP – global insights and research at First Data, where she managed a team of in-house researchers.

Sharon co-founded a strategic marketing consulting firm, MarketQuest International, which focused on providing market and business intelligence across a wide variety of industries.

Sharon holds a Bachelor’s of Science degree in industrial engineering from Northwestern University and an MBA from Northwestern University’s Kellogg Graduate School of Management. She has volunteered and worked with a variety of nonprofits including: PetSmart Charities, American Humane Association, Morris Animal Foundation and Wish of a Lifetime.


Sessions from Sharon Brant:

How to Build a Market Intelligence Organization that Matters: A Case Study

Based on recent experience at Worldpay, this presentation will attempt to answer the following questions: How do you change your company’s perception of market research from just “corporate overhead” to a [...]

Details

Tuesday | 5:00-5:30 | Room 5