April 2-3, 2019

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Shahbaz Singh

Research Lead, Knowledge Excel Services

Seasoned research professional with more than six years of experience in providing marketing insights and solutions to global clients using market research analytics and marketing effectiveness analytics. He has been providing solutions across wide range of industry verticals, ranging from CPG, retail, BFSI, technology and telecommunications, etc. At Knowledge Excel, he leads the research and analytics mentoring teams to provide research-oriented consulting and data-driven solutions to clients.

A post graduate in advanced econometrics from Delhi University, he is a sports enthusiast and believes in practicing meditation.

Sessions from Shahbaz Singh:

Portfolio Re-Engineering: Go Beyond Price and Size with Brand Equity and Gamification

Price plays an important role in determining the success of products in-market. Understanding the impact of price on overall revenue is the need of the hour to implement strategic decisions. [...]


Tuesday | 11:30-12:00 | Room 2