April 2-3, 2019

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Salima Nathoo

Senior Director, Wall Street Journal Dow Jones

Sessions from Salima Nathoo:

Using Cross-Disciplinary Insights to Understand Your Customer’s Journey

We leveraged behavioral data to first identify target audiences. Once these customers were identified, we sent them a custom survey that explored media preferences, content preferences and live journalism formats. [...]


Wednesday | 1:30-2:00 | Room 4