April 2-3, 2019

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Renee Wyckoff

Research Design Engineer, L&E Research

Renee Wyckoff is a research design engineer with L&E. Her role is to work as a consultant to corporate clients to assist them with project design and execution. She also works as an internal consultant within L&E. As a RIVA-trained moderator, Renee incorporates those tools into her every day interactions with both clients and the L&E team. Most recently, Renee has been developing and moderating a 2018 L&E Webinar series called “Six Steps to Perfect Qual.” She is in process of designing and executing another phase of internal market research based around the emotional triggers that motivate respondents.

Sessions from Renee Wyckoff:

Improving Research By Doing Research: Learning from Market Research Participants

Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]


Wednesday | 1:30-2:00 | Room 3