April 2-3, 2019

Register Now Convince the Boss

Ray Fischer

CEO, Aha! Strategic Online Qual Platform

Ray Fischer, CEO of Aha!, the strategic online qual platform, is a pioneer and innovator in the online qualitative research space. In his roles as a brand marketer, ad agency guy and consumer insights strategist, Fischer experiences the impact of technology on consumer and marketing research first hand. Working with a team of marketing research and technology experts, Fischer led the development and launch of Aha! resulting in a comprehensive suite of dynamic respondent methods and activities that deliver deeper, strategic human insights.

Sessions from Ray Fischer:

How and When to Use Online Qual for Designing Successful Consumer Studies

While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]


Tuesday | 11:30-12:00 | Room 1