April 2-3, 2019

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Paul Metz

Executive Vice President/Partner, C+R Research

Paul Metz, an EVP/partner, leads a client service team and corporate marketing efforts at C+R Research. With 25 years of experience, Paul brings his clients a wealth of knowledge about research design, quantitative analysis and extensive experience with market segmentation, brand positioning, advertising assessment and new product development. His experience includes consulting with a wide variety of nationally recognized businesses and brands in grocery products, entertainment, retail, publishing and youth products. Paul holds a B.A. in psychology from Northwestern University and an M.S. in marketing from the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison.

Sessions from Paul Metz:

How Data-Driven Insights Can Change Pork’s Perception Problems

The National Pork Board unites pork producers with key food-chain partners to grow domestic and international consumer demand. This is accomplished through research, promotion and education that focuses on pork’s [...]


Wednesday | 9:15-9:45 | Room 1