Chicago

April 2-3, 2019

Chicago
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Mona Stronsick

Director of Market Research, Progressive Insurance

Mona Stronsick, MA, is a research director at Progressive Insurance where she has been employed for the past 21 years. She leads a highly productive team to design and execute research activities that connect the consumer to Progressive’s product and service offerings. She is dedicated to delivering high-quality, cost-effective insights in support of the company’s business strategies.


Sessions from Mona Stronsick:

Breaking Down the Product Silos in Brand Health Tracking

To understand consumer perceptions of Progressive and the competition, its market research department has maintained many product-specific brand health trackers for many years. The trackers focused primarily on auto and [...]

Details

Tuesday | 3:30-4:00 | Room 5