April 2-3, 2019

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Mohit Shant

Product Lead, Knowledge Excel Services

Over 10 years of rich experience on choice modeling research and utilized conjoint analysis to answer business questions on pricing, portfolio optimization, new product development, feature optimization and brand management. Pioneered gamification in conjoint and first one to execute conjoint studies on mobile platform. Developed “dual anchoring,” a new technique in max-diff to find multiple importance group in max-diff results. Co-authored many research papers in the field of choice modeling and presented at many prestigious international research conferences.

Sessions from Mohit Shant:

Portfolio Re-Engineering: Go Beyond Price and Size with Brand Equity and Gamification

Price plays an important role in determining the success of products in-market. Understanding the impact of price on overall revenue is the need of the hour to implement strategic decisions. [...]


Tuesday | 11:30-12:00 | Room 2