April 2-3, 2019

Register Now Convince the Boss

Mike Nash

President, KS&R

Mike is focused on how technology impacts business success. He supports KS&R clients throughout the product development lifecycle and helps them understand customer wants and needs. Dealing almost exclusively in the B2B space, Mike studies technology adoption and motivation across the globe – and how the purchase calculation has shifted for businesses over the past 10 years. An avid moderator, he seeks new approaches and techniques to capture customer experiences and rationalization. Mike holds a B.A. in economics from Hobart College and MPA from SUNY Albany, Rockefeller College.

Sessions from Mike Nash:

How IBM Incorporates ‘Win/Loss’ into Continuous Customer Insight

When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]


Wednesday | 3:15-3:45 | Room 5