April 2-3, 2019

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Michelle Gansle

Innovation and Category Insights Manager, MARS

Michelle Gansle is a head of global gum insights at Mars Wrigley Confectionery company. Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for four years. Michelle has 20 years of experience in marketing, market research and business development, mostly focused in consumer packaged goods industry. In her free time, Michelle loves music, traveling the world and checking out new restaurants.

FUN FACT: Michelle has traveled to over 60 countries so far and hopes to make it to 100 in her lifetime.

Sessions from Michelle Gansle:

Picking Consumers’ Brains for Better Advertising Effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts and, of course, winning ads. *This session is provided by ESOMAR.


Tuesday | 9:15-9:45 | Room 4