April 2-3, 2019

Register Now Convince the Boss

Michael McCrary

CEO and Founder, PureSpectrum

Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles.

In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million.

From 2008 to 2014, Michael helped pioneer both Cint as managing director and Lucid as president.

Given his depth of experience, deep customer relationships and with the support of his family, in 2015 Michael went full-time as an entrepreneur and founded PureSpectrum.

Sessions from Michael McCrary:

Accelerated Insights

Today’s companies are under increasing pressure from the “Amazon effect.” As we know, at the center of every winning brand we find data-driven decisions. In our data-driven economy, time to [...]


Tuesday | 3:30-4:00 | Room 1