April 2-3, 2019
Mike Franke, MA, is a senior market research analyst at Progressive Insurance where he has been employed for the past 18 years. In addition to leading the primary research needs for a diverse group of business areas in the company, he is the administrator of research technology platforms, head programmer, fielding manager and editor-in-chief for the team.
Sessions from Michael Franke:
To understand consumer perceptions of Progressive and the competition, its market research department has maintained many product-specific brand health trackers for many years. The trackers focused primarily on auto and [...]