April 2-3, 2019

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Michael Franke

Senior Market Research Analyst, Progressive Insurance

Mike Franke, MA, is a senior market research analyst at Progressive Insurance where he has been employed for the past 18 years. In addition to leading the primary research needs for a diverse group of business areas in the company, he is the administrator of research technology platforms, head programmer, fielding manager and editor-in-chief for the team.

Sessions from Michael Franke:

Breaking Down the Product Silos in Brand Health Tracking

To understand consumer perceptions of Progressive and the competition, its market research department has maintained many product-specific brand health trackers for many years. The trackers focused primarily on auto and [...]


Tuesday | 3:30-4:00 | Room 5