April 2-3, 2019

Register Now Convince the Boss

Michael Edwards

Executive Director, Dig Insights

Michael Edwards is one of four founders of Dig Insights, a market research agency that is bringing new methodologies and new thinking to the consumer insights industry. Prior to Dig Insights, Michael worked at Kraft Foods, Nielsen and several consumer insights agencies. He brings these three perspectives (insights user/behavioral data/consultancy) to his work.

Sessions from Michael Edwards:

Hey There Good Lookin’ – How Tyson is Adapting Dating Apps to Screen Food Ideas

We will focus on how we believe that the language of consumer insights needs to change to reflect how people communicate now. We will come at this from two sides: 1. [...]


Wednesday | 4:00-4:30 | Room 3