Chicago

April 2-3, 2019

Chicago
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Matthew Sharp

Vice President and Head of Customer Knowledge, Novantas

Matthew is vice president and head of customer knowledge at Novantas. His team leads primary research globally for the company.

At Novantas, Matthew has built a centralized research function to support the company’s intellectual capital development, thought-leadership efforts and bespoke client research opportunities.

Matthew has spent the past 10 years focused on customer insights and analytics, observing and analyzing drivers of human decision-making and the effect of brand marketing on those decisions. Prior to Novantas, Matthew worked with leading brands on digital marketing strategy and measurement of ROI and advising partners and executives on how to optimize marketing investments.


Sessions from Matthew Sharp:

AI-Powered Research: Friend or Foe? You as the Human Decide

Artificial intelligence (AI) has been touted as the technology that will revolutionize the market research industry. Thus, market research platforms and methods powered by AI have become both revered and [...]

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Wednesday | 3:15-3:45 | Room 4