April 2-3, 2019

Register Now Convince the Boss

Marc Goulet

Vice President, Russell Research

Marc has spent 20 years in the field of marketing research and specializes in the design and execution of strategic, brand-driven research. Fluent in traditional and next-generation approaches, his expertise has been utilized by a diverse group of clients across several industries and categories.

Sessions from Marc Goulet:

Using Segmentation to Drive CX Transformation

There are few types of research that require the investment level of segmentation and experience such high rates of failure. It is a method full of common pitfalls and hasn’t [...]


Wednesday | 8:30-9:00 | Room 3