Chicago

April 2-3, 2019

Chicago
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Marc Goulet

Vice President, Russell Research

Marc has spent 20 years in the field of marketing research and specializes in the design and execution of strategic, brand-driven research. Fluent in traditional and next-generation approaches, his expertise has been utilized by a diverse group of clients across several industries and categories.


Sessions from Marc Goulet:

Using Segmentation to Drive CX Transformation

There are few types of research that require the investment level of segmentation and experience such high rates of failure. It is a method full of common pitfalls and hasn’t [...]

Details

Wednesday | 8:30-9:00 | Room 3