April 2-3, 2019

Register Now Convince the Boss

Kimberly Marsh

Co-founder/SVP, QualQuant Signals

With over a decade of marketing research experience, I push hard to bring a better ROI to research. This means clients can act upon the insights my team puts forth with the utmost confidence. Additionally, I strive to be an active change agent within the organization, contributing to various R&D initiatives. This experience led to building best practices across digital marketing analytics and the NPD/innovation industries with recent findings published in Quirk’s Marketing Research Review and


  • Qual/quant research.
  • New product development research.
  • Digital measurement and evaluation (social media, mobile, Web site, e-mail, videos).


  • Providing clients with an “a-ha” moment puts a smile on my face.
  • Carving out corporate culture to go from “good to great.”
  • Making sense of it all: development and sharing of best practices.

Sessions from Kimberly Marsh:

Increasing Research Rigor with Hybrid QualQuant Survey Research

QualQuant Signals created a concept testing approach with stronger research rigor that solves market pain points and delivers results quickly. This approach dramatically expands the amount of insights gained from [...]


Wednesday | 10:45-11:15 | Room 1