April 2-3, 2019
As research director at Schmidt Market Research, Kevin helps to push research results beyond surface-level insights. He has expertise in a wide variety of research topics, particularly focusing on brand measurement, customer satisfaction, customer experience, sales effectiveness and product development.
Kevin’s experience is grounded in an education that includes a bachelor’s degree from Duke University and an MBA from the University of Pittsburgh. He also hold the Professional Researcher Certification from the Insights Association and the Qualtrics Customer Experience Expert certification.
In addition to his work at Schmidt, Kevin teaches graduate and undergraduate marketing classes at the University of Pittsburgh.
Sessions from Kevin Mahler:
This research project seeks to use survey data to better understand how non-traditional brand relationship metrics (emotional connections) relate to traditional brand measures, business outcomes and consumer responses to brand [...]
Tuesday | 5:00-5:30 | Room 2