April 2-3, 2019
Kathleen has had a leading role in story development for a range of brands and advertisers for nearly 15 years, representing client-side insights at Constellation Brands, Pepsi and Heinz and – in her current position – Fortune 100 clients of the Communicus advertising consultancy. Her blend of experiences, along with her analytic and communications abilities, have been instrumental in building client satisfaction at Communicus, as reflected by its successes in client retention and NPS scores.
Sessions from Kathleen Coll:
As the market research industry has come to realize that data charts often aren’t the best way to communicate insights, there’s been a rush to storytelling. In this presentation, we [...]