April 2-3, 2019

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Karin Ferenz

Principal, Customer Lifecycle

Karin is the founder and managing principal of Customer Lifecycle. She is an industry-leading expert in the discipline of customer loyalty who has held senior leadership positions with some of the largest global marketing research firms. With nearly 35 years of experience in conducting research and analysis around the customer lifecycle, Karin has successfully helped her clients transform success into significance.

Karin is a sought-after conference speaker who has presented at Frost & Sullivan, Conference Board, marcus evans, SCIP, Market Research Association and American Marketing Association in addition to conducting private seminars for Fortune 100 organizations.

Sessions from Karin Ferenz:

Operational Metrics Integration and Case Studies

Many organizations stills struggle with harvesting and integrating multiple sources of data, including unstructured data. This presentation will address how to integrate data for maximum utility. Case studies will be [...]


Tuesday | 2:15-2:45 | Room 4