April 2-3, 2019

Register Now Convince the Boss

Karen Lynch

Senior Director, Qualitative Research, InsightsNow Inc.

Karen Lynch leads InsightsNow’s qualitative and hybrid programs, expanding on their quickly-growing co-creation and co-design methods uncovering sensorial triggers of behavior. A 2016 winner of NextGen’s Disruptive Innovator award, Karen inspires research designs which generate new insights into consumer, professional and employee perceptions, opinions, behaviors and attitudes. She is currently a trustee on the board of directors of the Creativity Education Foundation. Her innate curiosity, passion for creative problem solving and unique perspective spark excitement and lead innovation teams to breakthrough thinking, ideas and opportunities.

Sessions from Karen Lynch:

The Power of Play: Unlock Prospective Thinking with a PlayFULL Research Technique

Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]


Tuesday | 4:15-4:45 | Room 2