April 2-3, 2019

Register Now Convince the Boss

Kalinda Fisher

Founder/Managing Partner, Advocate Market Research

In 1998, Kalinda Fisher founded Advocate Market Research. Through the years Advocate has become a leader in qualitative research and panel building, management and engagement. Advocate’s clients range from CPG, health care, banking to nonprofit and religious organizations. The common denominator is their desire to connect to their audience, engage them in an ongoing conversation and allow the research findings to effect change in the organization. “I began Advocate Market Research Bureau to help businesses and organizations, through effective market research, gain a truer picture of their consumers by becoming, in essence, the ‘voice’ of their consumer and ultimately their ‘advocate’.”

Sessions from Kalinda Fisher:

Has Anyone Ever Asked You What it Feels Like to be You?

Research is a navigation tool to inform decisions that help organizations meet strategic goals. Enhancing relationships with key stakeholders is a critical element of meeting goals. We need to intentionally [...]


Wednesday | 3:15-3:45 | Room 1