Chicago

April 2-3, 2019

Chicago
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Jon Dore

Vice President and Founding Partner, Reach3 Insights

Jon is an innovative researcher and determined thought leader in the insights space. Working the entirety of his career in supplier-side organizations such as Ipsos, Vision Critical and now Reach3 Insights, Jon has partnered with some of the world’s largest brands in the CPG, M&E, technology and retail industries to execute a wide variety of quant and qual research initiatives. On top of that, Jon has demonstrated a passion for behavioral science and the application of non-conscious measurement techniques and continually blogs on the subject for the betterment of our practice. Jon enjoys traveling, golfing, reading and discussing mechanical watches.


Sessions from Jon Dore:

The (Behavioral) Science of Conversation

Every business conducts market research to some extent but what if I told you that the way we’ve been conducting research is outdated, unrepresentative and thus unpredictable of future behavior? In [...]

Details

Wednesday | 3:15-3:45 | Room 2