April 2-3, 2019

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Jon Allison

Vice President Research, Verve

Jon has a lot of fun finding and telling good stories to our clients, building narratives that connect the buy with the why.  Throughout his 15+ year career, Jon has worked in both custom research and in advanced analytics of purchase behavior. At Verve, his passion lies in connecting the dots between behavior and attitudes for our clients in North America. He oversees analytic delivery as part of our growing team in Chicago. Prior to Verve, Jon’s experience includes time at Synovate, TNS and Nielsen.

Sessions from Jon Allison:

Big Data and Small Qual: Amazing Best Friends

As researchers, we have many tools at our disposal to gain the answers which we seek. But sometimes, we get busy and answer a question from a stakeholder without thinking [...]


Wednesday | 10:00-10:30 | Room 1