April 2-3, 2019

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John Schiela

President, Phoenix Converged Technology & Media, Phoenix Marketing International

John Schiela heads up Phoenix’s innovative converged technology and media practice with vast experience spanning market tracking programs, to new product development, to strategic brand and positioning in both the global and domestic arena. He brings his unique mix of business, research and academic acumen to bear on developing a consultative approach to providing business solutions. Leveraging his prowess across both qualitative and quantitative realms, John drives strategic research into actionable ROI generating information strategies, target marketing and segmentation solutions.

Sessions from John Schiela:

Research on Research: The Evolving Respondent

The world is changing at a rapid pace, along with it how people interact with each other, entertain themselves, shop, bank and yes, even how they take research surveys. Most of [...]


Tuesday | 2:15-2:45 | Room 2