April 2-3, 2019

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Jim Chastain

Human Insights Strategist and Co-Founder, RealityCheck

Jim Chastain has 30+ years of experience in consumer insights, marketing and brand strategy and has worked in advertising agencies around the world on a wide range of Fortune 500 clients with an emphasis on consumer packaged goods. He started RealityCheck in 1996. But he’s a journalist at heart. That’s what his degree is in and he is always looking for “the story.”

Jim C. has led several hundred marketing research projects, moderated thousands of focus groups and interviews. Throughout all of these projects, he has relished the challenge of taking lots of data and insights and putting them into a story that helps clients move their business forward.

Jim is a graduate of the William Allen White School of Journalism at the University of Kansas.

Sessions from Jim Chastain:

Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights [...]


Tuesday | 2:15-2:45 | Room 5