April 2-3, 2019

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Jillian Kramer

VP Research, Ypulse

Jillian is involved with all facets of custom and syndicated research, as well as strategic consulting, as the VP of Research at Ypulse. She keeps her perspective sharp by engaging with teens and Millennials daily, whether leading MROCs, pop-up communities, quantitative studies, or moderating focus group discussions online and off. The wide range of brands Jillian has been privileged to work with, including Google, Spotify, Facebook, Hershey, and the NFL, all benefit from her passion for understanding her unique generation.

Sessions from Jillian Kramer:

Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]


Tuesday | 2:15-2:45 | Room 3