April 2-3, 2019

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Jessica Wong

Senior Research Manager, CBS Interactive

Dr. Jessica Wong is a senior research manager at CBS Interactive, supporting entertainment, sports and news. Her primary research projects include audience profiling, brand strategy, competitive tracking and usability testing. Prior to CBSi, Jessica was a researcher at a market research firm in NYC where she worked with various media clients such as Viacom, FOX and Warner Brothers. She received her Ph.D. in cognitive psychology from the University of Chicago and published several peer-reviewed journal articles. Jessica enjoys applying her research training and knowledge of the human mind and behavior to uncover consumer insights that lead to innovative business solutions.

Sessions from Jessica Wong:

Insights in the Digital Age: Mapping Respondents to Online Behaviors

Digital media is a constantly evolving industry. Staying at the forefront of change is critical to thriving in a competitive market and market research is in a position to inform [...]