April 2-3, 2019
Jeri has led advertising research consultancy Communicus for over 25 years. During that time, she has presented to thousands of groups large and small, in meeting rooms, boardrooms and auditoriums. Prior to this, she spent a decade at DDB, crafting ad strategies and working with creative teams to ensure that their end product was effective in engaging and persuading their target audiences. Combining these experiences has enabled Jeri and her teams to develop effective presentations that engage and effectively communicate to corporate audiences – even those who hate numbers or who’d rather visit the dentist than attend a research presentation.
Sessions from Jeri Smith:
As the market research industry has come to realize that data charts often aren’t the best way to communicate insights, there’s been a rush to storytelling. In this presentation, we [...]