April 2-3, 2019

Register Now Convince the Boss

Jeff Goldstein

President, AcuPOLL Precision Research

Since acquiring AcuPOLL in 2012, Jeff has brought brand-building experience, a zest for cognitive science and a passion for innovation to help companies advance their new product and marketing successes. Jeff rose through brand management at Procter & Gamble in the ’80s and ’90s. Subsequently, he was president of Ingenuity Advisors, where he helped clients pursue game-changing growth strategies, new brand initiatives and strategic acquisitions. He also launched his own personal care brand in 18,000 stores before bringing his marketing/innovation skills to AcuPOLL.

Sessions from Jeff Goldstein:

Conquering E-Commerce by Capturing Consumers’ Gut, Heart and Mind

In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as [...]


Wednesday | 9:15-9:45 | Room 4