April 2-3, 2019
Jeff Bander has been a leader of innovation in MR for more than 20 years. In 2008, he was instrumental in building partnerships for Neurofocus with P&G and Coke to build the first neuromarketing company up through Nielsen’s purchase in 2011. Jeff then launched Sticky in his basement in Brooklyn, the world’s first Webcam eye-tracking company,
Recipient of the ARF Great Mind Award and NextGen MR Disruptive Innovation Award.
Currently the CRO for eye square, a 19-year-old MR consultancy.
Jeff wrestled at the University of Georgia. He and his wife of 16 years Shoshana live in beautiful Brooklyn, N.Y.
Sessions from Jeff Bander:
Facebook IQ commissioned an in-home eye- and device-tracking study involving Facebook users in six countries (Brazil, France, Germany, Indonesia, the United Kingdom and the United States). The research revealed that [...]
Wednesday | 11:30-12:00 | Room 1