April 2-3, 2019

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Janel Hagaman

Sr. Product Engagement Manager, AYTM

Janel Hagaman is a marketing research automation expert and has worked in research the last 5 years teaching corporate research organizations how to successfully transition to self-service. At AYTM she oversees client on-boarding and training.

Sessions from Janel Hagaman:

Winning the War: How Self-Service is Driving LEAN Innovation at a Major CPG

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]


Wednesday | 11:30-12:00 | Room 4