April 2-3, 2019

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Holly Carter

Director of Product Marketing, Confirmit

Holly Carter is a product marketing director with Confirmit, the world’s leading SaaS vendor for customer experience, voice of the employee and market research solutions. In this role, Holly works closely with the product management team, ensuring that Confirmit’s latest innovations are communicated to customers. Holly is a regular Webinar presenter and speaker at market research events, providing guidance on key MR topics such as creating engaging surveys, generating ROI and the role of automation. Holly has two bachelors’ degrees in business and marketing and an MBA.

Sessions from Holly Carter:

Research and the Elusive Generation Z

One of the biggest challenges in research today continues to be engaging the youth market – whether that’s Generation Z or their slightly older Millennial counterparts. In her latest book iGen, [...]


Tuesday | 3:30-4:00 | Room 2