April 2-3, 2019

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Heather Graham

Senior Research Director - Global, PRS IN VIVO

Heather joined PRS IN VIVO in 2010 to build and oversee the quantitative research function in Singapore, shifting to Chicago in 2014 to do the same. Heather is passionate about shopper insights and leveraging behavior-based tools to provide actionable insights to a range of CPG/FMCG brands across the globe. She has over 20 years of insight experience both on the client- and agency-side.

Sessions from Heather Graham:

Getting to Shopper Reality through Behavioral In-Person Research

In the quest to win at shopper marketing, in-person research has been a key weapon in the insights professional’s arsenal. Why? What better way to understand shopper reality than a [...]


Tuesday | 9:15-9:45 | Room 5